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Marketing Resume Sample

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James P. Fenton

620 West Andrews Street, St. Louis, Missouri 11111
Telephone: (555) 555-5555 / Cellular: (555) 111-1111 / E-Mail: jamesfenton64j@p.com


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Results-Oriented Marketing/Advertising Executive
with strong skills in:
* Driving Strategic Growth    * Increasing Product Visibility
*Guiding Complex New Product Launches & Strategic Internet Initiatives
* Growing Accounts & Channel/Partner Relationships


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Profile:
  • Background encompasses extensive professional experience in developing and implementing highly effective/successful marketing strategies/campaigns.
  • Strengths: Excellent verbal and written communication skills; proven ability to develop marketing materials that effectively position the client's products/services to increase sales; innovative and creative in developing successful marketing campaigns; flexible with ability to embrace emerging strategies; strong organizational and time management skills; self-starter; possess a "whatever it takes" attitude.
  • Campaign Experience: Direct Mail; Cable; Trade Show; Community Events; Sports Marketing; Billboard; Radio; Magazine (Consumer and Business); Television; Newspaper; Online; Viral; Product Placement; Press Releases.
Areas of Expertise:


* Marketing Strategy Development * Website Marketing
* Data Collection & Management * Public Relations
Creating Media Strategies/Tactics * Driving & Managing Traffic
* Conflict Resolution * New Media Promotions
* Client Services & Management * New Media Promotions
* Developing/Managing Accounts * Creative Advertising Development
* Research and Analysis    * Meeting Client Needs
* Problem Identification/Resolution * Monitoring Campaigns of Competitors

Selected Accomplishments:

  • Seawest Regional Bank, Minnesota: Created marketing campaign "Saving with Seawest Gives you Financial Security" (increased bank savings by $21 million over 4-month period).
  • James C. Tinter Corporation, Minnesota: Created marketing strategy for new store launch (achieved 172% of projected sales for first year of operation).
  • Sid P. Arthur Performing Arts Center, Minnesota: Implemented new media campaign which led to increased ticket sales for events; ticket sales increased over previous year by 17%.

Education:

    Masters Degree in Business Administration - Emphasis in Marketing
    
University of Minnesota, Minneapolis, Minnesota

    Bachelor of  Arts in Communications
    University of Minnesota, Minneapolis, Minnesota


                                                    (Continued on Page 2)

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James P. Fenton                                                                      Resume - Page 2

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Professional Experience:

Johnson & Matthews, Minneapolis, MInnesota (1999 to 2009)
    Media Director

  • Created successful media strategies and tactics (televison, newspaper, radio, billboard and online).
  • Developed tactical marketing campaigns for pre-existing brands.
  • Produced and managed creative, production and campaign execution.
  • Drove and managed traffic for clients.
  • Utilized conflict resolution skills as necessary.
  • Established and maintained relationships with media sources.

Jackson Media, Madison, Wisconsin (1993 to 1999)
    Media Director

  • Created successful media strategies and tactics (televison, newspaper, radio, billboard and online).
  • Choreographed new media promotions.
  • Trained and managed media buying personnel.
  • Developed 14 new clients.

Media Resources South, Minneapolis, MInnesota (1986 to 1993)
    Media Buyer/Planner

  • Planned client media schedules and created media tactics and strategies.
  • Bought and negotiated all media formats.

Internships:

Heathcoate Productions, Minneapolis, MInnesota
(1986)
    Marketing Intern

  • Developed marketing campaign for regional tire distributor that increased company sales by 16% over previous year.
  • Received extensive training in television advertising/marketing principles.
  • Provided support for Marketing Executive.

All-In-One Media, Minneapolis, MInnesota (1985)
    Marketing Intern

  • Shadowed Marketing Executive and assisted with development of radio marketing campaign for regional food service company.

Organizations:

  • Member of American Marketing Association
  • Member of Marketing Executives Roundtable, Minneapolis, Minnesota
  • Member of Chamber of Commerce, Minneapolis, Minnesota
  • Member of Board of Directors for United Way, Minneapolis, Minnesota

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Contact Information:
Bob Prock
Professional Resume Writer (for over 20 years)
Website: oneheckofaresume.com
(A Division of A "Preferred" Career & Resume Service)
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Greenville, South Carolina 29615
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